Matsunoya Offers Free Rice Refills with Set Meals from 15:00 on September 30, 2026

Sep 29, 2026 10:09

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This is a reference translation. The Japanese version is the authoritative original.

Matsuya Foods announced on September 29, 2026 that it will hold the Shinmai Okawari Muryo Fair (free rice refills with new-harvest rice). Customers who order a set meal get free rice refills, dine-in only. At Matsunoya it starts at 15:00 on Wednesday, September 30, 2026.

Matsunoya from 15:00 on the 30th, Matsuya from 10:00 the day before

The notice lists start times separately by brand.

Brand	Start Date and Time	Stated Coverage
Matsuya	From 10:00, Tuesday, September 29, 2026	Includes stores co-located with Matsunoya and stores co-located with Mycurry Shokudo
Matsunoya	From 15:00, Wednesday, September 30, 2026	Includes stores co-located with Mycurry Shokudo

The notice image puts “9/29 10:00 START” and the Matsuya logo front and center, which is the Matsuya start time. At Matsunoya stores the same treatment begins the following day, at 15:00 on the 30th.

Source: Matsunoya Official Site

The notice also spells the word for “refill” two ways: the title uses the kanji form, while the body text and the image use kana.

Set meals only, dine-in only

The stated target is the set meal lineup, and the notice says the Rice Set and the breakfast menu are included as well. What becomes free is the rice refill, with the condition “for dine-in” attached.

Eligible stores are given as “Matsuya and Matsunoya stores nationwide, excluding some locations,” with no names for the excluded stores. The notice states no end date.

The rice going free is the priciest individual item at 220 yen

On Matsunoya’s official menu, rice is listed at 220 yen as an individual item. Alongside Miso Soup with Pork and Vegetables and Cheese at 200 yen and Potato Salad at 170 yen, rice carries the highest price of any individual item.

The cheapest set meal, the PorkLoinCutlet, is 690 yen. Counting one refill at the individual-item price, 220 yen comes to a bit over 30% of that.

The past initiative for adding rice at no charge was Free Rice (Large), which served the larger portion from the start. This time the format lets customers eat first and then ask for another bowl.

Autumn initiatives swap over at that same 15:00 on September 30

The Matsunoya start time, 15:00 on September 30, lines up with the cutoff for the autumn initiatives currently running. The Aki no Donburi Matsuri (autumn rice bowl festival) coupon announced on the official X account ends at 15:00 on Wednesday, September 30, and the coupon being distributed on the official TikTok account expires at the same 15:00 on September 30.

Also due at 15:00 on the 30th is the launch of three Pork Fried Steak Set Meal w/ Back Fat Ginger Sauce items. The notice image for those three carried a “Shinmai Fair Vol. 1” badge and the line “with plump, sweetly fragrant new-harvest rice.” Where this refill offer sits in that numbering has not been stated officially, but the push built around new-harvest rice continues.