Matsunoya Sozai Fair Also Orderable on Matsuben Net from 15:00 on October 7, 2026

Oct 7, 2026 14:08

OfficialMatsuya appCouponPointsUpdatedOfficial X

This is a reference translation. The Japanese version is the authoritative original.

The official X account of Tonkatsu Matsunoya posted at 13:59 on October 7, 2026 that the ongoing Sozai Fair would also become orderable on Matsuben Net at the same prices from 15:00 that same day. Matsuben Points and various campaign points are awarded as well. The move adds one more ordering route on top of the ticket machine purchases announced the previous day, October 6.

Built as Two Answers to Customer Feedback

The post opens with “taking your feedback as our guide,” then lists two pieces of feedback from customers and pairs each with a response.

Feedback Received	Response from 15:00 on the 7th
“The 2D mode gets no response when I hold up the code…”	No need to hold up a 2D code; the items can be bought straight from the ticket machine
“Please make Matsuben Net and points usable…”	Matsuben Net becomes available, and Matsuben Points and various campaign points are awarded

At the Ticket Machine, Pick “Bento” on the First Screen

On the ticket machine procedure, the post notes: “When purchasing, press the ‘Bento’ button rather than ‘Dine-In’ on the first screen of the ticket machine.” How dine-in orders are handled is not stated in the post.

Matsuben Net Pitched on No Waiting and Points

For Matsuben Net, the post cites “no waiting at the store” and “order ahead and pick up smoothly,” and combines that with Matsuben Points and various campaign points: “We recommend Matsuben Net — no waiting, plus points for a better deal (≧∇≦).” The notice puts the pickup method, not the items themselves, at its center.

Three Notices on How to Buy, Every Added Route Starting at 15:00 on the 7th

Ways to buy into this fair have widened in stages through the official X account since it began on September 30.

Notice	Details
September 30, 2026	Launched as an X Coupon. Showing the 2D code was required
October 6, 2026	Same price at ticket machines and on the Matsuya Foods app without a 2D code from 15:00 on the 7th. Double Portion side dishes also on sale
October 7, 2026	Same price on Matsuben Net from 15:00 on the 7th. Matsuben Points and various campaign points awarded

The October 6 post quoted by this latest one states “*Also available at stores co-located with Matsuya, excluding some” and “*The end date is undecided,” and the October 7 post likewise gives no end date.

Nothing in the Official Website Notices

There is no corresponding posting in the official notices on the official website for this change in operations; the explanation sits only in the official X account’s posts. From the opening announcement through prices, coverage and how to buy, the Sozai Fair has run on X posts.

Matsuya Foods Official App

The official Matsuya Foods app, Matsunoya included. Coupons, mobile order and advance booking, plus points on every visit.