Matsunoya Launches a 40% OFF Coupon Covering 15 Combinations, Including the DoublePorkLoinCutlet

Oct 30, 2026 19:58

OfficialMatsuya appCouponDiscountOfficial X

This is a reference translation. The Japanese version is the authoritative original.

At 13:34 on October 30, 2026, Matsunoya’s official X account announced a 40% OFF coupon marking 400,000 followers on X, to be distributed from 15:00 the same day. It doubles as an apology for the Matsuya app being unavailable due to unauthorized access from outside, and the coupon is used by holding it up to the 2D code reader on the ticket machine.

Coverage: 15 Combinations of Three Double Cutlet Set Meals and Five Side Dishes

According to the announcement image, the coupon covers the “DoublePorkLoinCutlet”, “DoublePorkLoinCutlet w/ Grated Radish” and “DoublePorkLoinCutlet w/ Miso Sauce”, each paired with one of Fried Shrimp, Authentic Karaage, Fried Horse Mackerel or Fried Oyster. The grid runs five side dishes down by three set meals across for 15 combinations, with a regular price and a discounted price shown for each.

Side Dish	DoublePorkLoinCutlet	DoublePorkLoinCutlet w/ Grated Radish	DoublePorkLoinCutlet w/ Miso Sauce
Fried Shrimp 1 pc	1,350 yen → 810 yen	1,450 yen → 870 yen	1,450 yen → 870 yen
Fried Shrimp 2 pcs	1,650 yen → 990 yen	1,750 yen → 1,050 yen	1,750 yen → 1,050 yen
Authentic Karaage 3 pcs	1,400 yen → 840 yen	1,500 yen → 900 yen	1,500 yen → 900 yen
Fried Horse Mackerel 1 pc	1,400 yen → 840 yen	1,500 yen → 900 yen	1,500 yen → 900 yen
Fried Oyster 2 pcs	1,450 yen → 870 yen	1,550 yen → 930 yen	1,550 yen → 930 yen

Source: Matsunoya Official X(@matsu_noya)

All 15 combinations land at exactly 60 percent of the regular price, and not one of them produces an odd remainder. The smallest discount is 540 yen, on the DoublePorkLoinCutlet with Fried Shrimp 1 pc; the largest is 700 yen, on the DoublePorkLoinCutlet w/ Grated Radish with Fried Shrimp 2 pcs and the DoublePorkLoinCutlet w/ Miso Sauce with Fried Shrimp 2 pcs.

The price table carries the notes “*Photos are for illustration. They differ from the actual presentation and serving method.” and “*This campaign may end without prior notice.”

How to Use It: a 2D Code at the Ticket Machine, Valid at Stores Co-Located with Matsuya Too

The announcement image places a 2D code prominently, with the instruction “First, hold this 2D code up to the 2D code reader on the ticket machine.” The stated scope of use is “all Matsunoya stores except some locations”, and the band at the top of the image reads “Also valid at stores co-located with Matsuya”.

Source: Matsunoya Official X(@matsu_noya)

On when it ends, the end of the post states plainly, “*The coupon’s end date is undecided.” On the ticket machine coupon announced the previous day, the post says it remains usable: “The app coupon posted the other day / can also be used, so please open the post linked below / and use the coupon.” The same passage adds, “*The contents of the app coupon / may change.”

The Background Is a Matsuya App Outage

The post quotes the official X account’s post of 16:35 on October 29, 2026, which read, “Due to unauthorized access from outside, / ●the Matsuya app (mobile order, Matsuben Net, etc.) / services are currently unavailable.” It explained that holding the 2D code included in that post up to a ticket machine would make an “app coupon” usable.

From October 27 to November 9, 2026, Matsunoya is running triple Matsuben Points on mobile order and double on Matsuben Net. The services named in the outage notice are the ones that contain both of these.

Wording That Holds Back on Emoticons and Exclamation Marks

The post opens with “🙇‍♂️An apology to everyone🙇‍♂️”, framed by 🙇‍♂️ at the start and the end, then moves from the apology to the coupon with “📢Launching a coupon from 15:00 today📢”.

Recent posts from the official X account tend to add “(≧∇≦)” or “😊” and stack exclamation marks. The October 25, 2026 notice that the Shinmai Fair Coupon was ending was written the same way, with “There’s still time‼️” and “(≧∇≦)”. This post uses no emoticons at all, and the only exclamation mark comes once, in “Launching a 40% OFF coupon!” The restrained tone of the previous day’s outage notice it quotes is kept intact.

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